Tastes Natural Selected for Plug and Play’s Highly-Selective Food Batch Accelerator Program

PRESS RELEASE MARCH 2, 2020
CONTACT: HENRY SCHAFFER, 203.942.2688, [email protected]

Tastes Natural, LLC. Selected for Plug and Play’s Highly-Selective Food Batch Accelerator Program

DANBURY, CT — Tastes Natural, LLC. has been accepted into Plug and Play’s highly-selective Food Accelerator Program. Tastes Natural offers proprietary taste modulation flavorings, extracts, and technologies that erase bitterness and other negative flavors, improve taste profiles, and reduce the need for sugar, salt, and other additives. Products are allergen-free, gluten-free, non GMO and Kosher. Tastes Natural products are used in food, beverages, condiments, alternative sweeteners, pharmaceuticals, nutraceuticals (e.g., a product containing a health-giving or medical benefit), cannabis, etc.

“We are very excited that our taste modulation technology was recognized by Plug and Play’s corporate sponsors as unique and worthy of their support,” says Henry Schaffer, co-founder and CEO of Tastes Natural. “Being a part of the Accelerator Program provides Tastes Natural with an ecosystem of support and the opportunity to collaborate one-on-one with their extensive network of corporate partners, venture capital (VC) firms, and other startups.”

Selection Process

Plug and Play’s Food Accelerator Program is invitation-only and supported by corporate and institutional sponsors, including Pepsico, Tyson, DuPont, Chick-fil-A, Hershey’s, Ocean Spray, and RedBull. Of the 1,000 startups evaluated for the program, only 24 are invited to participate in the Selection Day presentations. Tastes Natural was one of 15 startups advanced into the program.

About Tastes Natural
Tastes Natural utilizes its patent-pending process to extract all-natural active ingredients that block negative tastes through both reactive and masking technologies. Tastes Natural also produces a revolutionary line of sugar and sodium replacement products. For more information, visit tastesnatural.com.

About Plug and Play
Plug and Play is the ultimate innovation platform, bringing together the best startups and the world’s largest corporations. Headquartered in Silicon Valley, Plug and Play offers accelerator programs, corporate innovation services, and in-house venture capital. Since its inception in 2006, Plug and Play’s programs have expanded worldwide to 25 locations supporting more than 10,000 startups with more than 300 official corporate partners. Plug and Play provides active investments with 200 leading Silicon Valley VCs, and hosts more than 700 networking events per year. Companies in the Plug and Play community have raised more than seven billion dollars in funding, with successful portfolio exits including Danger, Dropbox, Lending Club, and PayPal. For more information, visit www.plugandplaytechcenter.com.

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