Masking Matcha and Unveiling its Sweet Taste Profile

A white wood background nearly disappears with the pop of vibrant green powder in a black bowl in the top right quadrant. Under that bowl, slightly closer to center is a handlessless mug with brown rim showcasing a milk green, fresh latte. Nearby, a traditional bamboo matcha whisk lays at an angle in line with the implied line of the two round profiles. The shot is a birds eye-view, allowing the focus to be on natural, round circles and bright green. The bitter taste of matcha is elicited through the fine powder, a potent green with a potent taste.

Bites from the Bench™:  TastesNatural’s clean-label, all-natural bitter blocker, TruMask™, improves the taste of matcha in more than one way.


Matcha is a type of green tea that has gained more mainstream popularity in recent years as a healthy beverage and an alternative to coffee. As it is known for its bitter taste, many people add copious amounts of sugar to elevate the taste experience, which lends itself to other health concerns. The bitter taste of matcha is due to the high concentration of amino acids, particularly L-theanine. This unique compound has been found to promote relaxation and reduce stress. L-theanine amino acid works in tandem with caffeine to provide a sustained energy boost without the jitters or crash commonly associated with coffee.

Matcha is also rich in catechins, a type of antioxidant that has been shown to boost metabolism and aid in weight loss. Matcha is also known for its vibrant green color, which is due to the high chlorophyll content of the tea leaves.

The health benefits of matcha are numerous and well-documented. Matcha is packed with antioxidants, which help to protect the body against damage from free radicals. It is also a good source of caffeine, which can help to increase alertness and focus. Matcha has been shown to have anti-inflammatory properties, which can help to reduce the risk of chronic diseases such as heart disease and cancer. In addition, matcha is rich in vitamins and minerals, including vitamin C, potassium, and magnesium.

Overall, while matcha may not be everyone’s cup of tea, its distinct taste and numerous health benefits make it a popular choice for health-conscious individuals. Whether enjoyed as a hot or cold beverage or used in cooking and baking, matcha is a versatile and nutritious ingredient that is sure to provide a boost to your daily routine.

We are thrilled with the effects of TruMask™, our all-natural bitter blocker that uses patent-pending reactive technology to mask the bitterness, while also gently enhancing the sweetness. Customers tend to prefer to keep a hint of earthiness detectable, which keeps usage rates low while also subtlety building the sweetness profile of this green tea.

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