Bites from the Bench: As part of a series of testing of sugar replacement in everyday snacks with TruSugr™, we will be posting weekly results. Follow us on LinkedIn and Instagram to stay on top of news.
Week 2: Sugar-free Crackers
The sugar replacement TruSugr™ challenge series continues with a ubiquitous snack for adults and children alike, crackers. Crackers have become a regular part of many people’s diets. However, it is important to be aware of the hidden sugar content in crackers.
For our testing, we focused on diminishing and/or eliminating the sugar in two common cracker types:
- a buttery round cracker – mimicking one that is common in kids’ diets, and
- a wheat-based square cracker with sweeter end notes – mimicking a pantry staple
Sugar-free (SF): Our Food Scientists started with the goal of sugar-free and accomplished this with ease in both cracker structures.
- SF Buttery Round Crackers: Same light, flaky texture as full sugar control. The taste-profile is nearly identical to the original store-bought, with blind-taste test panelists struggling to decipher the difference.
- SF Wheat-based Square Crackers: Results were fantastic. Taste profile, texture, and color is near exact. These were met with rave reviews around the office.
- SF Buttery Round Crackers: cost-savings is nearly at 21% as compared to sugar cane
- SF Wheat-based Square Crackers: savings of nearly 11% as compared to sugar cane
What is TruSugr™ ?
TruSugr™ is a high-quality sugar replacement that includes our patented and patent-pending bitter blocker component. Many sugar substitutes have a lingering after-taste. Our taste technology erases that aftertaste, allowing the sweetness to shine.
What are the benefits of TruSugr™ ?
- The low usage rates ends up saving customers money, while providing the health benefits top tier CPG companies want.
- With the concerning recent news of sugar substitutes like aspartame and sucralose, TastesNatural™ is proud to provide a safer sugar replacement.
- Significantly more sustainable than beet sugar or cane sugar.
- Tooth-friendly and has a glycemic load of zero.
- TruSugr™ comes in an easy-to-mix fine powder form.
- Proven success in a variety of applications, and our in-house R+D team offers input on formulation, helping to streamline customer’s time and resources.
TruSugr™ is a game changer for CPG snacks. With “around 91% of consumers influenced by sugar-reduction claims,” and an option like TruSugr™, what are you waiting for?
As the slogan says, We Make Healthy Taste Good™. Test it for yourself (for free) and experience better taste, naturally.
Previous Results of Sugar-free and Reduced Sugar Testing: