Bites from the Bench: As part of a series of testing of sugar replacement in everyday snacks with TruSugr™, we will be posting weekly results. Follow us on LinkedIn and Instagram to stay on top of news.
Week 10: Sugar-free Cookies
The sugar replacement TruSugr™ challenge series ends with one of the most popular snacks in the USA, cookies. Whether a quick after school snack, an afternoon pick-me-up from the break room, or a dessert, cookies are a common treat.
For our testing, we both reduced and eliminated the sugar in chocolate chip cookies.
- a classic chocolate chip cookie – mimicking one a popular original from a name brand
Reduced Sugar (RS):
- RS Chocolate Chip Cookie: A great cookie, with excellent balance of sweetness at 40% less sugar. Our CEO wouldn’t stop eating these.
Sugar-free (SF):
- SF Chocolate Chip Cookie: This was a delicious cookie that had a bit more of a chewy texture that many panelists enjoyed. Should the CPG company want it crispier, there are all-natural ingredients that could achieve the desired results.
Cost Comparison:
- RS Chocolate Chip Cookie: cost-savings is 29% as compared to sugar cane
- SF Chocolate Chip Cookie: cost-savings is 91% as compared to sugar cane
What is TruSugr™ ?
TruSugr™ is a high-quality sugar replacement that includes our patented and patent-pending bitter blocker component. Many sugar substitutes have a lingering after-taste. Our taste technology erases that aftertaste, allowing the sweetness to shine.
What are the benefits of TruSugr™ ?
- The low usage rates ends up saving customers money, while providing the health benefits top tier CPG companies want.
- With the concerning recent news of sugar substitutes like aspartame and sucralose, TastesNatural™ is proud to provide a safer sugar replacement.
- Zero-calories.
- Significantly more sustainable than beet sugar or cane sugar.
- Tooth-friendly and has a glycemic load of zero.
- TruSugr™ comes in an easy-to-mix fine powder form.
- Proven success in a variety of applications, and our in-house R+D team offers input on formulation, helping to streamline customer’s time and resources.
With “around 91% of consumers influenced by sugar-reduction claims,” and an option like TruSugr™, what are you waiting for?
As the slogan says, We Make Healthy Taste Good™.
Test it for yourself (for free) and experience better taste, naturally.
Previous Results of Sugar-free and Reduced Sugar Testing:
