Sugar-Free Snack Challenge: Week 10 – Sugar-free Cookies Done Right.

An overhead photograph of a pile of cookies fills the entire composition. Delcious sugar-free cookies are possible with TruSugr™

Bites from the Bench:  As part of a series of testing of sugar replacement in everyday snacks with TruSugr™, we will be posting weekly results. Follow us on LinkedIn and Instagram to stay on top of news.


Week 10: Sugar-free Cookies

The sugar replacement TruSugr™ challenge series ends with one of the most popular snacks in the USA, cookies. Whether a quick after school snack, an afternoon pick-me-up from the break room, or a dessert, cookies are a common treat.

For our testing, we both reduced and eliminated the sugar in chocolate chip cookies.

  • a classic chocolate chip cookie – mimicking one a popular original from a name brand


Reduced Sugar (RS):

  • RS Chocolate Chip Cookie: A great cookie, with excellent balance of sweetness at 40% less sugar. Our CEO wouldn’t stop eating these.


Sugar-free (SF):

  • SF Chocolate Chip Cookie: This was a delicious cookie that had a bit more of a chewy texture that many panelists enjoyed. Should the CPG company want it crispier, there are all-natural ingredients that could achieve the desired results.


Cost Comparison:

  • RS Chocolate Chip Cookie: cost-savings is 29% as compared to sugar cane
  • SF Chocolate Chip Cookie: cost-savings is 91% as compared to sugar cane


What is TruSugr™ ?

TruSugr™ is a high-quality sugar replacement that includes our patented and patent-pending bitter blocker component. Many sugar substitutes have a lingering after-taste. Our taste technology erases that aftertaste, allowing the sweetness to shine.


What are the benefits of TruSugr™ ?

  • The low usage rates ends up saving customers money, while providing the health benefits top tier CPG companies want.
  • With the concerning recent news of sugar substitutes like aspartame and sucralose, TastesNatural™ is proud to provide a safer sugar replacement.
  • Zero-calories.
  • Significantly more sustainable than beet sugar or cane sugar.
  • Tooth-friendly and has a glycemic load of zero.
  • TruSugr™ comes in an easy-to-mix fine powder form.
  • Proven success in a variety of applications, and our in-house R+D team offers input on formulation, helping to streamline customer’s time and resources.


With “around 91% of consumers influenced by sugar-reduction claims,” and an option like TruSugr™, what are you waiting for?

As the slogan says, We Make Healthy Taste Good™.

Test it for yourself (for free) and experience better taste, naturally.


Previous Results of Sugar-free and Reduced Sugar Testing:


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