Sugar-Free Snack Challenge: Week 7 – Frosting Gets a Glow Up

A zoomed-in overhead shot of a light and fluffy white frosting in a classic stand mixer. The angle of the shot and the whipping paddle of the machine induces movement across the composition. TruSugr helps reduce sugar in frosting by 50% or more. Delicious.

Bites from the Bench:  As part of a series of testing of sugar replacement in everyday snacks with TruSugr™, we will be posting weekly results. Follow us on LinkedIn and Instagram to stay on top of news.


Week 7: Sugar-reduced Frosting


The sugar replacement TruSugr™ challenge series continues with a sumptuous partner to all things cake: icing and frosting. We have all seen the versatility of frosting in deceiving cakes that look like onions, tool bags, and more. Here at TastesNatural™, we decided to take on the challenge of whipping up these often colorful coatings in reduced-sugar renditions. The results are astounding.


For our testing, we focused on diminishing the sugar while maintaining the texture and stability of frosting in two types:

  • a buttercream frosting – mimicking one that is a common store-bought brand
  • a vanilla frosting with sweeter end notes – mimicking another common brand


Reduced-sugar (RS): Our Food Scientists tested frostings substantially, also bringing in different thickening agents to test where best flavor and texture fell. Both samples were found to be best at 50% reduced sugar.

  • RS Buttercream Frosting: This one we found even better than the store bought. A touch creamier while also increasing the lightness. Vanilla tasted stronger and the sweetness was balanced throughout the taste experience. It was spectacular.
  • RS Vanilla Frosting: Results were yet again super strong. A near identical match of sweetness and yet the vanilla tasted a bit stronger, resulting in this being favored over the control as well.


Cost Comparison:

  • RS Buttercream Frosting: cost-savings is 35% as compared to sugar cane
  • RS Vanilla Frosting: cost-savings of nearly 75% as compared to sugar cane


The taste is improved, the cost-savings is significant, and the health benefits of 50% reduced sugar are powerful considerations for wholesale frosting and icing companies.


What is TruSugr™ ?

TruSugr™ is a high-quality sugar replacement that includes our patented and patent-pending bitter blocker component. Many sugar substitutes have a lingering after-taste. Our taste technology erases that aftertaste, allowing the sweetness to shine.


What are the benefits of TruSugr™ ?

  • The low usage rates ends up saving customers money, while providing the health benefits top tier CPG companies want.
  • With the concerning recent news of sugar substitutes like aspartame and sucralose, TastesNatural™ is proud to provide a safer sugar replacement.
  • Zero-calories.
  • Significantly more sustainable than beet sugar or cane sugar.
  • Tooth-friendly and has a glycemic load of zero.
  • TruSugr™ comes in an easy-to-mix fine powder form.
  • Proven success in a variety of applications, and our in-house R+D team offers input on formulation, helping to streamline customer’s time and resources.


With “around 91% of consumers influenced by sugar-reduction claims,” and an option like TruSugr™, what are you waiting for?

As the slogan says, We Make Healthy Taste Good™.

Test it for yourself (for free) and experience better taste, naturally.


Previous Results of Sugar-free and Reduced Sugar Testing:

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