All-natural, zero-calorie sugar substitute

All-natural Sugar Substitute

Consumer demand to reduce sugar consumption has never been stronger and will only grow. In fact, Fortune Business Insights reports that “the global COVID-19 pandemic has been unprecedented and staggering, with sugar-substitutes experiencing higher-than-anticipated demand.” 

TruSugr™ sugar substitute is an all-natural, zero calorie sweetener that provides the sweetness profile of sugar. In fact, this concentrated replacement that can provide a 100% replacement for sugar’s sweetness depending on the application without sacrificing taste.

Historically alternative all-natural sweeteners have latent sweetness and negative aftertaste that reduce their market appeal. TruSugr™ overcomes those negative taste attributes, achieving a sugar-like taste profile.

TruSugr™ sugar substitute is cleaner, with a reduction in the off-flavors that many sugar alternatives leave behind. Usage rates tend to be low, helping customers find their sweet spot.

TruSugr™ is listed as a Natural Flavor.

Requirements Checklist

TruSugr™ bitter blocker meets all required food safety, quality & regulatory parameters

All TastesNatural bitter blocker products - TruBlock, TruClear, TruSugr, and TruMask - are non-gmo


Whole Foods and Kroger 101 compliant

Organic compliant

FINAL Freeze Heat

heat and freeze stable


allergen free


gluten free





SQF Level 3 Certified



Customize your application

For rates and usage suggestions, please reach out to your Customer Success + Sales team representative.
We recognize and prioritize your specific needs.


This list is not exhaustive by any means, and we understand the nuance of formulations that may use multiple ingredients that can be hard to balance. We encourage you to fill out our sample request form to begin the conversation and the path to custom solutions and formulas for your product. Curious to learn more about taste, flavor and ingredients? Check out our “Applications” page, which aims to be a resource for current trends and benefits of ingredients we’re seeing.

Delivery Methods

At times, the format of the final product will be integral in finding a taste modulator that strengthens your flavor profile. Take a look at some of the final formats of products that enjoy calling TastesNatural™ one of their ingredients.