All-Natural, Clean-Label Sugar Replacement

TruSugr™ sugar replacement is potent and sweet, with no aftertastes that many sugar alternatives leave behind.

Consumer demand to reduce sugar consumption has never been stronger and will only grow.  

• “Around 91% consumers claim to be influenced by sugar-reduction claims.” – International Bakery publication
• Fortune Business Insights reports that “the global COVID-19 pandemic has been unprecedented and staggering, with sugar-substitutes experiencing higher-than-anticipated demand.” 
• “Just under half a billion people are living with diabetes worldwide and the number is projected to increase by 25% in 2030.” – IDF Diabetes Atlas

• Ketogenic diet market continues to grow and “is predicted to reach a global value of $15.6 billion USD by 2027” – Bolst Global

TruSugr™ sugar replacement is an all-natural, zero calorie sweetener that provides the sweetness profile of sugar. In fact, this concentrated replacement that can provide a 100% replacement for sugar’s sweetness depending on the application without sacrificing taste. TruSugr™ is the most concentrated natural sweetener on the market and can be combined with sugar substitutes allowing for a more complex taste profile.

Historically, alternative all-natural sweeteners have latent sweetness and negative aftertaste that reduce their market appeal. TruSugr™ overcomes those negative taste attributes by using our patented and patent-pending bitter blocker technology, which  is blended into our versatile powder.

TruSugr™ is tooth-friendly, non-carcinogenic, non-laxative effects, and has a glycemic load of zero.

We have proven success in sugar replacement and sugar reduction in baked goods, ice creams, chocolate, fruit gummies, and more. Usage rates tend to be low, helping customers find their sweet spot. In fact, TruSugr™ often helps Food and Beverage companies cut costs while offering a sugar-free product that tastes great. 

TruSugr™ is listed as a Stevia Leaf Extract and Natural Flavor.