All-natural, zero-calorie sugar replacement

All-Natural, Clean-Label Sugar Replacement

TruSugr™ sugar replacement is potent and sweet, with no aftertastes that many sugar alternatives leave behind.



Consumer demand to reduce sugar consumption has never been stronger and will only grow.  


TruSugr™ sugar replacement is an all-natural, zero calorie sweetener that provides the sweetness profile of sugar. In fact, this concentrated replacement that can provide a 100% replacement for sugar’s sweetness depending on the application without sacrificing taste. TruSugr™ is the most concentrated natural sweetener on the market and can be combined with sugar substitutes allowing for a more complex taste profile.

Historically, alternative all-natural sweeteners have latent sweetness and negative aftertaste that reduce their market appeal. TruSugr™ overcomes those negative taste attributes by using our patented and patent-pending bitter blocker technology, which  is blended into our versatile powder.

TruSugr™ is tooth-friendly, non-carcinogenic, non-laxative effects, and has a glycemic load of zero.

We have proven success in sugar replacement and sugar reduction in baked goods, ice creams, chocolate, fruit gummies, and more. Usage rates tend to be low, helping customers find their sweet spot. In fact, TruSugr™ often helps Food and Beverage companies cut costs while offering a sugar-free product that tastes great. 

TruSugr™ is listed as a Stevia Leaf Extract and Natural Flavor.


Requirements Checklist

TruSugr™ bitter blocker meets all required food safety, quality & regulatory parameters

All TastesNatural bitter blocker products - TruBlock, TruClear, TruSugr, and TruMask - are non-gmo


Whole Foods and Kroger 101 compliant

Organic compliant

FINAL Freeze Heat

heat and freeze stable


allergen free


gluten free





SQF Level 3 Certified



Customize your application

For rates and usage suggestions, please reach out to your Customer Success + Sales team representative.
We recognize and prioritize your specific needs.


This list is not exhaustive by any means, and we understand the nuance of formulations that may use multiple ingredients that can be hard to balance. We encourage you to fill out our sample request form to begin the conversation and the path to custom solutions and formulas for your product. Curious to learn more about taste, flavor and ingredients? Check out our “Applications” page, which aims to be a resource for current trends and benefits of ingredients we’re seeing.

Delivery Methods

At times, the format of the final product will be integral in finding a taste modulator that strengthens your flavor profile. Take a look at some of the final formats of products that enjoy calling TastesNatural™ one of their ingredients.