The Perfect Curve of Subtle Sweetness

TruMask™ bitter blocker is the next generation of taste enhancement technology. TruMask™ enhances bitter blocking capabilities by also providing a near instantaneous sweetness on the tongue that naturally rounds out the flavor profile. TruMask™ can be used in unison with sweeteners or as a stand alone to bring a hint of sweetness while blocking negative taste attributes. 

We tend to recommend TruMask™ for sugar-free products and with products looking to strengthen their sweetness profile. TruMask™ bitter blocker performs well in traditional mediums where you would have originally found ample sugar. In fact, TruMask™ bitter blocker can reduce customers’ needs for sugar and sugar substitutes through its ability to enhance sweetness. TruMask™ is able to stimulate sweetness receptors while masking negative flavors.

TruMask™ bitter blocker is available in various concentrations to meet your project needs.

TruMask™ is listed as a Natural Flavor.

PROVEN SUCCESS

As a stand-alone, TruMask™ has a track record of success as a bitter blocker and also partners well with our other “Tru” products, which can amplify the effects of our clean-label taste technology. 

TruMask™ bitter blocker is being successfully used with many ingredients and in most delivery forms, including gummies, drinks, chewables, and tinctures. in most delivery forms including gummies, drinks, chewables, and tinctures.

Simple, natural, essential ingredients that build a cleaner taste profile.