A revolutionary breakthrough in taste modulation

TruBlock™ bitter blocker is a powerful taste modulation product.

Using our patent-pending process to produce innovative, all-natural ingredients, TruBlock™ combines both our reactive and taste-modulating technologies. This approach enables your products to achieve the best taste possible while still supporting your clean-label needs. Our proprietary reactive process allows our ingredients to bind with the negative tasting compounds making them undetectable to the tongue, then drop off in the digestive system. The result? Taste buds detect no negative tastes at all.

We tend to recommend the TruBlock™ bitter blocker to customers with protein-laden foods, premix energy drinks, and full spectrum products. TruBlock™ has the ability to improve the overall taste and is known by customers for its universality amongst their products. Some customers put a drop in each product to enhance the taste profile.

TruBlock™ bitter blocker is available in various concentrations to meet your project needs.

TruBlock™ is listed as a Natural Flavor.

Proven Success

As a stand-alone, TruBlock™ bitter blocker has a track record of success and also partners well with our other “Tru” products which can amplify the effects of our clean-label taste technology.

TruBlock™ bitter blocker is being successfully used with many ingredients and in most delivery forms, including gummies, drinks, chewables, and tinctures.

Simple, natural, essential ingredients that build a cleaner taste profile.

Requirements Checklist

TruBlock™ bitter blocker meets all required food safety, quality & regulatory parameters

All TastesNatural bitter blocker products - TruBlock, TruClear, TruSugr, and TruMask - are non-gmo


Whole Foods and Kroger 101 compliant

Organic compliant

FINAL Freeze Heat

heat and freeze stable


allergen free


gluten free





SQF Level 3 Certified



Customize your application

For rates and usage suggestions, please reach out to your Customer Success + Sales team representative. 
We recognize and prioritize your specific needs.


This list is not exhaustive by any means, and we understand the nuance of formulations that may use multiple ingredients that can be hard to balance. We encourage you to fill out our sample request form to begin the conversation and the path to custom solutions and formulas for your product. Curious to learn more about taste, flavor and ingredients? Check out our “Applications” page, which aims to be a resource for current trends and benefits of ingredients we’re seeing.

Delivery Methods

At times, the format of the final product will be integral in finding a taste modulator that strengthens your flavor profile. Take a look at some of the final formats of  products that enjoy calling TastesNatural™ one of their ingredients.