TastesNatural™ is dedicated to improving the health of all of us by providing an all-natural sugar substitute that tastes as good as the original. Our mission is growing in importance as more and more studies confirm that what we eat is the cause of our largest health issues. This New York Times article by Dariush Mozaffarian and Dan Glickman, summarizes how our diet is the leading cause of death in the United States.
A Clip from the Article:
And Americans are sick — much sicker than many realize. More than 100 million adults — almost half the entire adult population — have pre-diabetes or diabetes. Cardiovascular disease afflicts about 122 million people and causes roughly 840,000 deaths each year, or about 2,300 deaths each day. Three in four adults are overweight or obese. More Americans are sick, in other words, than are healthy.
Instead of debating who should pay for all this, no one is asking the far more simple and imperative question: What is making us so sick, and how can we reverse this so we need less health care? The answer is staring us in the face, on average three times a day: our food.
Poor diet is the leading cause of mortality in the United States, causing more than half a million deaths per year. Just 10 dietary factors are estimated to cause nearly 1,000 deaths every day from heart disease, stroke and diabetes alone. These conditions are dizzyingly expensive. Cardiovascular disease costs $351 billion annually in health care spending and lost productivity, while diabetes costs $327 billion annually. The total economic cost of obesity is estimated at $1.72 trillion per year, or 9.3 percent of gross domestic product.
These human and economic costs are leading drivers of ever-rising health care spending, strangled government budgets, diminished competitiveness of American business and reduced military readiness.
Fortunately, advances in nutrition science and policy now provide a road map for addressing this national nutrition crisis. The “Food Is Medicine” solutions are win-win, promoting better well-being, lower health care costs, greater sustainability, reduced disparities among population groups, improved economic competitiveness and greater national security.
Solutions Are Our Business
TastesNatural™’s bitter blocker, flavor amplifiers, and sugar substitute lead the way to Make Healthy Taste Good™. We believe in accessibility through our innovative, ground-breaking, globally patent-pending taste technology.
And it is not just products -solutions are imbedded in our model of customer service as well. We believe that we can share our experience, expertise, and questions to help you get your products to become industry leaders. This is what we do and what we believe.