We Make Healthy Taste Good


We believe great tasting and truly healthy products are possible without compromise.  Healthy people start with healthy eating and Tastes Natural makes healthy taste good.  Our products are:

  • All natural
  • Organic
  • Non-GMO
  • Listed as natural flavor or extract

Blocking Bitter, Earthy Ashwagandha with Ease

After a series of lab tests, we have masked the bitter, earthy notes of ashwagandha powder and extract. Ashwagandha is showing up in food and beverage products, nutraceuticals, supplements and more. Data Bridge Market Research reports a strong forecast of market growth globally. The consideration of its adaptogenic effects can be reviewed in greater detail in […]

A Quick Guide to Functional Foods

A History and Definition of Functional Foods The term functional food was first used in 1993 to describe Japan’s initiative to utilize the health properties of food to improve the health of its population1. Japan was the first and remains the only nation to regulate the use of the term functional food as a health […]

No matter which diet you like, it’s still about reducing sugar and sodium.

Which diet is the best for weight loss and cardiovascular health? This is one of the most common questions that health professionals are asked and which a new study from the British Journal of Medicine seeks to answer. This study was a systemic review and meta-analysis of over 100 randomized trials on diet programs for […]

Sugar Free All Natural Oatmeal Cookies using TruSugr

Ingredients: 2 cup apple butter with apple juice concentrate 1 teaspoon TruSugr® 1 1⁄2 teaspoons vanilla extract 1 cup butter, softened 2 large eggs 2 cups all-purpose flour 1 teaspoon baking soda 2 teaspoons salt 2 teaspoons cinnamon 3 cups quick cooking oats Directions: Preheat oven to 375F, grease cookie sheets. Cream together apple butter, […]

New study shows that consumers are looking for healthy products with less sugar

A new study from the University of Nottingham’s Division of Food, Nutrition and Dietetics department, found that when shoppers are presented with the same item with varying nutrition facts, high sugar content was ranked as a greater health concern than excess fat, saturated fat and salt content1. The updated 2020 nutrition facts label makes it […]

Introducing TruBLOCK™, A Revolution in Taste Modulation

TruBLOCK™ is our newest and most powerful taste modulation product. Derived from our patent-pending process that produces innovative, all-natural ingredients, TruBLOCK™ combines both our Reactive and Modulating technologies. This approach enables your products to achieve the best taste possible while still supporting your clean-label needs. This approach enables your products to achieve the best taste […]

Diet Is the Leading Cause of Mortality in the United States

Junk Food

Tastes Natural is dedicated to improving the health of all of us by providing all natural sugar and sodium replacement that tastes as good as the originals.  Our mission is growing in importance as more and more studies confirm that what we eat is the cause of our largest health issues.  This New York Times […]

The Challenge of Reducing Sodium

Even if a consumer did not add table salt to their meals, it is nearly impossible in today’s food environment for anybody to consume less than the recommended intake of salt set by the 2015 Dietary Guidelines for Americans. Despite the FDA releasing voluntary sodium reduction target ranges for commercially processed foods, the market lacks […]

Sugar Free Tequila Chocolate Pyramids

Sugar free candy has historically not been good enough to appeal to the mass consumer market.  Collaborating with a major Stevia producer, Tastes Natural worked together to develop a truly world class chocolate candy that is also sugar free.  After some development, the Tequila Chocolate Pyramid was born. Using TruClear and TruSweet together with Stevia, […]

Sugary Drinks Increase Risk of Heart Disease

This shows the terrible effect of sugar on the human body.  In order to help counter act this, we have developed  TruSugr, an all natural, clean label sugar replacement based on Stevia. Please contact us for a sample.http://www.tastesnatural.com/contact   Harvard researchers say soda and sports drinks increase risk of dying from heart disease and breast […]