New study shows that consumers are looking for healthy products with less sugar

A new study from the University of Nottingham’s Division of Food, Nutrition and Dietetics department, found that when shoppers are presented with the same item with varying nutrition facts, high sugar content was ranked as a greater health concern than excess fat, saturated fat and salt content1.

The updated 2020 nutrition facts label makes it is easier than ever for sugar-wary consumers to identify products with a significant amount of added sugar. Studies on food trends show that increased consumer demand for “better-for-you-snacks” will likely continue in 20202. With new data from the CDC reporting that over 40% of American adults are now obese, the call for healthier products from consumers and public health officials is only increasing3.

In response to the growing consumer demand for reduced sugar products, Tastes Natural has developed TruSugr. TruSugr™ is an all-natural, zero calorie sweetener that has the sweetness profile of sugar. While many brands have added sugar-free or reduced sugar products into their product lines, products taste are often unacceptable. These products may lack sweetness and/or have negative taste that reduce their market appeal. TruSugr™ overcomes those negative taste attributes achieving a sugar-like taste profile. All of Tastes Natural’s Products are non-GMO, all natural, organic compliant, gluten free, and kosher.

Request a sample today to learn more about all of Tastes Natural’s products.

1. Anabtawi, O., et al. “Perceived Healthiness of Food Items and the Traffic Light Front of Pack Nutrition Labelling: Choice‐Based Conjoint Analysis and Cross‐Sectional Survey.” Journal of Human Nutrition and Dietetics, 2020, doi:10.1111/jhn.12741.
2. “What’s Trending in Snacks?” SmartBrief, 4 Mar. 2020,
3. “Adult Obesity Facts.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 27 Feb. 2020,

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