Bites from the Bench™: Maca is a potent ingredient in functional foods and beverages, and TruMask™ can mask the more unpleasant taste notes.
What is it and what does it do? Maca, a root vegetable native to the Andes Mountains of Peru, has been used for centuries for its numerous benefits. It is known for its adaptogenic properties, which help the body cope with stress and improve overall energy levels. The benefits of maca are numerous and well-documented. It is known to improve energy levels, boost libido, and even improve fertility. Additionally, maca is rich in vitamins and minerals such as vitamin C, iron, and zinc, which make it a great addition to any diet.
Maca’s Taste Profile, Improved: Maca’s taste can be quite strong and earthy, almost like an intense beet-like flavor, which some consumers can find quite off-putting. This is where flavor modulation and bitter blockers enter the scene. Masking maca with a combination of TruMask and TruClear (both at a starting rate of 0.20% but can be increased as needed) helps to round off the harsher, negative notes while enhancing the sweeter aspects of the root. The taste of maca is dramatically improved by our products, which in turn, helps the taste profile of the products maca is in.
Where do we see maca in the market? Maca is showing up in functional foods and beverages, and innovative companies are relying on our taste technology to provide clean-label, all-natural, non-GMO solutions. Products like TruMask™ have been designed to make it easy to incorporate maca into your products without worrying about its taste. In fact, our Maca Blondies were a crowd favorite.
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