We Make Healthy Taste Good

Food & Beverage

Now food and beverages can be both healthy and tasty.  We improve the taste of  most products with bitter ingredients including caffeine, alternative sweeteners, Stevia, reduced sodium, and bitter botanicals in most applications while supporting reduced sugar.

  • All natural
  • Non-GMO
  • Organic
  • Listed as natural flavors or extracts.

Introducing TruBLOCK™, A Revolution in Taste Modulation

TruBLOCK™ is our newest and most powerful taste modulation product. Derived from our patent pending process that produces innovative, all-natural ingredients, TruBLOCK™ combines both our Reactive and Modulating technologies. This approach enables your products to achieve the best taste possible while still supporting your clean label needs. Our proprietary, reactive process enables TruBLOCK™ to bind […]

Great Tasting Drinks Without The Sugar

Harvard researchers say soda and sports drinks increase risk of dying from heart disease and breast and colon cancers Studies continue to show how bad sugar is for you but it tastes so good.  Now you can have a sweet beverage that’s good for you by using TruSugr. TruSugar uses Stevia, TruClear and TruSweet to […]

The Challenge of Reducing Sodium

Even if a consumer did not add table salt to their meals, it is nearly impossible in today’s food environment for anybody to consume less than the recommended intake of salt set by the 2015 Dietary Guidelines for Americans. Despite the FDA releasing voluntary sodium reduction target ranges for commercially processed foods, the market lacks […]

Sugar Free Tequila Chocolate Pyramids

Sugar free candy has historically not been good enough to appeal to the mass consumer market.  Collaborating with a major Stevia producer, Tastes Natural worked together to develop a truly world class chocolate candy that is also sugar free.  After some development, the Tequila Chocolate Pyramid was born. Using TruClear and TruSweet together with Stevia, […]

How to reduce sugar by 85%

  Our client is a global leader in shaved ice operations with 1,600 franchises. Their franchisees sell at school sponsored events making nutrition an important consideration in their syrup offering. The client was seeking a sugar reduction in their product with a target of a 40% reduction while adding nutraceuticals to increase overall nutrition. Subsequently, […]

Blocking the bitterness of caffeine with TruClear

Voke Tab uses an exacting combination of organic Guarana Berry Seed, Organic Acerola Cherry, and natural Green Tea Leaf Caffeine to delivers a consistent and reliable vitalizing energy lift. Use of caffeine extracted from green tea and ground guarana seed resulted in very strong bitter and other off tastes.   Utilizing TruClear, Voke Tab was able to […]