We Make Healthy Taste Good

Food & Beverage

Now food and beverages can be both healthy and tasty.  We improve the taste of  most products with bitter ingredients including caffeine, alternative sweeteners, Stevia, reduced sodium, and bitter botanicals in most applications while supporting reduced sugar.

  • All natural
  • Non-GMO
  • Organic
  • Listed as natural flavors or extracts.

Blocking Bitter, Earthy Ashwagandha with Ease

After a series of lab tests, we have masked the bitter, earthy notes of ashwagandha powder and extract. Ashwagandha is showing up in food and beverage products, nutraceuticals, supplements and more. Data Bridge Market Research reports a strong forecast of market growth globally. The consideration of its adaptogenic effects can be reviewed in greater detail in […]

No matter which diet you like, it’s still about reducing sugar and sodium.

Which diet is the best for weight loss and cardiovascular health? This is one of the most common questions that health professionals are asked and which a new study from the British Journal of Medicine seeks to answer. This study was a systemic review and meta-analysis of over 100 randomized trials on diet programs for […]

Sugar Free All Natural Oatmeal Cookies using TruSugr

Ingredients: 2 cup apple butter with apple juice concentrate 1 teaspoon TruSugr® 1 1⁄2 teaspoons vanilla extract 1 cup butter, softened 2 large eggs 2 cups all-purpose flour 1 teaspoon baking soda 2 teaspoons salt 2 teaspoons cinnamon 3 cups quick cooking oats Directions: Preheat oven to 375F, grease cookie sheets. Cream together apple butter, […]

New study shows that consumers are looking for healthy products with less sugar

A new study from the University of Nottingham’s Division of Food, Nutrition and Dietetics department, found that when shoppers are presented with the same item with varying nutrition facts, high sugar content was ranked as a greater health concern than excess fat, saturated fat and salt content1. The updated 2020 nutrition facts label makes it […]

Introducing TruBLOCK™, A Revolution in Taste Modulation

TruBLOCK™ is our newest and most powerful taste modulation product. Derived from our patent-pending process that produces innovative, all-natural ingredients, TruBLOCK™ combines both our Reactive and Modulating technologies. This approach enables your products to achieve the best taste possible while still supporting your clean-label needs. This approach enables your products to achieve the best taste […]

Great Tasting Drinks Without The Sugar

Harvard researchers say soda and sports drinks increase risk of dying from heart disease and breast and colon cancers Studies continue to show how bad sugar is for you but it tastes so good.  Now you can have a sweet beverage that’s good for you by using TruSugr. TruSugar uses Stevia, TruClear and TruMask to […]

The Challenge of Reducing Sodium

Even if a consumer did not add table salt to their meals, it is nearly impossible in today’s food environment for anybody to consume less than the recommended intake of salt set by the 2015 Dietary Guidelines for Americans. Despite the FDA releasing voluntary sodium reduction target ranges for commercially processed foods, the market lacks […]

Sugar Free Tequila Chocolate Pyramids

Sugar free candy has historically not been good enough to appeal to the mass consumer market.  Collaborating with a major Stevia producer, Tastes Natural worked together to develop a truly world class chocolate candy that is also sugar free.  After some development, the Tequila Chocolate Pyramid was born. Using TruClear and TruSweet together with Stevia, […]

How to reduce sugar by 85%

  Our client is a global leader in shaved ice operations with 1,600 franchises. Their franchisees sell at school sponsored events making nutrition an important consideration in their syrup offering. The client was seeking a sugar reduction in their product with a target of a 40% reduction while adding nutraceuticals to increase overall nutrition. Subsequently, […]

Blocking the bitterness of caffeine with TruClear

Voke Tab uses an exacting combination of organic Guarana Berry Seed, Organic Acerola Cherry, and natural Green Tea Leaf Caffeine to delivers a consistent and reliable vitalizing energy lift. Use of caffeine extracted from green tea and ground guarana seed resulted in very strong bitter and other off tastes.   Utilizing TruClear, Voke Tab was able to […]