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A zoomed-in, cropped view of a white, cylindrical cereal bowl full of granola and fresh berries fills the majority of the composition. A matching white creamer enters from top right at angle as it pours pea milk dairy alternative into the bowl in a steady, creamy stream. A nearby spoon and colorful napkin are just visible on the neutral, well-lit surface. Pea milk taste is vegetal and TruMask helps it taste much better, naturally.
Agriculture & Feed

Please Pass the Pea Milk: Better Taste for Dairy Alternatives

Bites from the Bench™: Pea Milk is a creamy and great dairy alternative and its taste profile benefits from TruMask™ bitter blocker. Clean-label, all-natural, sustainable

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A figure ground of zoomed in clear capsules filled with white powder. The capsules of scattered in a random pattern and are double-layered in areas. A warm wood background peaks through. These capsule may be filled with the DHM supplement which is gaining popularity for its health benefits and being used in innovative functional foods. The taste of DHM is unpleasant and our bitter blockers work well at improving the taste.
Food & Beverage

Hot Trend: DHM in Functional Foods – Significant Improvement of the Taste of DHM

Bites from the Bench™: DHM is making a splash in the nutraceutical and functional food industries. TruClear™ is currently being used to erase the bitter

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A wooden spoon enters from the top right, zoomed in to take up the majority of the composition. Powdered kava in its traditional sandy color fills the spoon. The spoon rests on a woof surface that has a curved edge that leaves a shadow under it on the bottom left corner giving more depth to the photo. A slight bit of overexposure in a warm yellow glow enters the scene from the top left, contrasting the shadow below and further drawing attention to the granular, near-powdered kava. The taste of kava is bitter and earthy, and can be dramatically improved with a drop of a bitter blocker.
Food & Beverage

Spotlight on Kava: Calming Effects, Bitter Taste

Bites from the Bench: Kava is a traditional drink in Pacific Island cultures and is growing more popular in functional beverages and food products globally

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A white wood background nearly disappears with the pop of vibrant green powder in a black bowl in the top right quadrant. Under that bowl, slightly closer to center is a handlessless mug with brown rim showcasing a milk green, fresh latte. Nearby, a traditional bamboo matcha whisk lays at an angle in line with the implied line of the two round profiles. The shot is a birds eye-view, allowing the focus to be on natural, round circles and bright green. The bitter taste of matcha is elicited through the fine powder, a potent green with a potent taste.
Food & Beverage

Masking Matcha and Unveiling its Sweet Taste Profile

Bites from the Bench™:  TastesNatural’s clean-label, all-natural bitter blocker, TruMask™, improves the taste of matcha in more than one way.   Matcha is a type

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A blurred natural medium-wood tone fills the background of the composition. Across the top at a slight diagonal is a bunch of wheatgrass bundled with jute just past the center as you move to the right side. In the bottom left quadrant, a bit closer to center, is an overhead view of the bitter-tasting wheatgrass juice sitting in a glass. Its signature vibrant green foamy top is in focus, immediately drawing the viewer's attention to the texture and in turn, eliciting a puckering reaction from the audience. The grassy, earthy taste and aftertaste of wheatgrass are unpleasant to many.
Food & Beverage

Wheatgrass’s Bitter Taste and Aftertaste Eliminated

Bites from the Bench:  TastesNatural’s bitter blockers eliminated the grassy taste and bitter aftertaste of wheatgrass in both powdered and liquid form. Effects were immediate,

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A mushroom stands straight at one-third of the way into the composition on the right. The white stem and seemingly glowing yellowy-orange cap stands out from the deep mossy greens and rich umber browns of the soil that surrounds it. The mushroom cap is mostly inverted, unveiling the gills which are illuninated by the upper ambient (sun)light. Mushrooms like this one are used as "functional mushrooms" and ingredients in food, beverage, and nutraceuticals to give a boost of healthy benefits. Functional mushrooms often taste like their environment - soil, earthy, umami - and bitter blockers help mask that taste.
CBD & THC

Bitter Blockers Allow Functional Mushrooms to Shine

Bites from the Bench™: Functional mushrooms are in a great deal of food and beverage products as well as nutraceuticals. Now we are seeing psilocybin

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A figure-ground of multicolored rectangular (yet organic in their lines) gummies fills the composition. The zoomed-in view offers a clear look at the sugar crystal coating. The image elicits a tart and sweet image, which gummies are known for. TruSugr™ is a sugar substitute that allows for healthier versions of gummies.
CBD & THC

Sugar Substitute for Great Tasting, Sugar-free Gummies

Better Flavor and Better-for-Your-Stomach  Sugar-free Gummies. Gummies are a popular delivery method, showing up in Vitamins, Nutraceuticals, CBD/THC, and even skincare regimes. TruSugr™ has met

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A chunk of off-white sea moss lays centered on a field of river pebbles. The palette of the stones are neutrals: taupes, browns, tans, beiges, grays. The feeling of the composition is natural and fresh, which reflects the earthy taste of sea moss.
Agriculture & Feed

Sea Moss Gaining Popularity in Functional Foods

Bites from the Bench™: Bitter blockers like TruClear™ help improve the taste of Sea Moss, which is gaining popularity in functional foods and nutraceuticals for

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A stark white background blends allows for the focus on a zoomed in view of viscous amber liquid being poured into a plastic measuring spoon. The amber tinted bottle that is cropped in the upper right hand corner of the image is nearly perfectly horizontal, bringing focus to the central action of the steady stream of cough syrup onto the translucent spoon. The composition is calm, and yet can elicit a strong response from viewer’s due to the association of the terrible taste of thick cough syrup. TastesNatural™’s bitter blockers can improve the taste profile of cough syrup and other medicinal tastes.
Nutrition

Cough Syrup is vital for Colds and might help with Parkinson’s, but what about the off-putting taste? We have solutions.

Bites from the Bench™: Notoriously unpleasant tasting cough syrup, beneficial for colds and now possibly Parkinson’s disease, gets a revamped taste profile with TruMask™ and

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An inky blue background blends nearly seamlessly with the navy surface that enters the composition for the bottom third. A tall, clear glass with a rim almost fills the height of the image and is placed two-thirds of the way from the left of the image. The clear glass is filled with iced coffee, unmixed with a thick dairy-free cream that is naturally sweetened with TruSugr™. The dairy-free cream creates natural striations of brown and tan tones, which are both beautiful and appetizing. These undulations of warm tones compliment the cool background keeping attention within the glass. Ice cubes are present at the top of the glass. Coffee beans randomly gather on the navy surface, congregating closer to the cup, which draws the viewer's attention to the delicious and decadent TruSugr + creamer iced coffee drink.
Food & Beverage

Clean-label, Zero-calorie Sweetness for Dairy-Free Products

Bites from the Bench™: Dairy-free milk and creamer alternatives receive clean-label, zero-calorie sweetness from TruSugr™.    Fat-free, soy-free, gluten-free, dairy-free, sugar-free, organic, and great-tasting creamer.

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 Block Bitter Better

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