BITTER BLOCKER TECHNOLOGY
Nutrition that tastes Good
Supplements have never tasted better. Our bitter blockers for nutraceuticals reduce the negative tastes of your products allowing your customers to revel in great taste and health.
These are exciting times in health and nutrition and your products are clearing a path to a healthier future. To help us bridge great health and great taste, we developed patent-pending, all-natural bitter blockers for nutraceuticals that are effective at reducing and/or eliminating negative taste attributes. We are proud of our taste technology showing up in products that are redefining healthy options for consumers across the globe.
From the lasting power of popular diets that stress nutrition to the powerful health benefits of supplements, people are demanding healthier options. Furthermore, the rising geriatric population and increased cost of healthcare is driving many consumers toward using nutraceuticals as a preventative avenue to health and wellness. Nutraceuticals help give this fast-paced world healthy options, and our taste technology helps make those options taste even better.
Nutraceuticals and dietary supplements also see much crossover with functional food and beverage solutions. The functional food and beverage market is increasing rapidly, with exciting new food innovations and forward-thinking edible options that help consumers gain access and control of their nutrition and health. Our bitter blockers for nutraceuticals help balance the taste of earth botanicals and bitter, astringent ingredients.
The challenge seems to be “how healthy can we make this product?” while balancing “how great can it taste?”.
We are proud of our products and customer success team serving solutions to a range of customers in the nutraceutical and functional food and beverage markets – and, as we are also the consumers, we are thrilled by the healthy benefits, delivered with great taste.
TruBlock™, TruMask™ and TruClear™ are being successfully used with a wide range of ingredients and in various delivery forms including gummies, drinks, chewables, and tinctures.
If added sweetness is desired, customers look to TruSugr™ for a natural boost.
TastesNatural’s™ bitter blockers for nutraceuticals are listed as natural flavors or extracts.
Our products meet all required food safety, quality & regulatory parameters.
We believe great tasting and truly healthy products are possible without compromise. Our bitter blockers for nutraceuticals are:
Whole Foods and Kroger 101 compliant
heat and freeze stable
SQF Level 3 Certified
Bitter Blocker for Nutraceuticals
Explore how our bitter blockers are being used to improve the taste of our customers’ nutraceutical products on the market today.
Hot Trend: DHM in Functional Foods – Significant Improvement of the Taste of DHM
Bites from the Bench™: DHM is making a splash in the nutraceutical and functional food industries. TruClear™ is currently being used to erase the bitter
Spotlight on Kava: Calming Effects, Bitter Taste
Bites from the Bench: Kava is a traditional drink in Pacific Island cultures and is growing more popular in functional beverages and food products globally
Masking Matcha and Unveiling its Sweet Taste Profile
Bites from the Bench™: TastesNatural’s clean-label, all-natural bitter blocker, TruMask™, improves the taste of matcha in more than one way. Matcha is a type
Wheatgrass’s Bitter Taste and Aftertaste Eliminated
Bites from the Bench: TastesNatural’s bitter blockers eliminated the grassy taste and bitter aftertaste of wheatgrass in both powdered and liquid form. Effects were immediate,
Bitter Blockers Allow Functional Mushrooms to Shine
Bites from the Bench™: Functional mushrooms are in a great deal of food and beverage products as well as nutraceuticals. Now we are seeing psilocybin
Sugar Substitute for Great Tasting, Sugar-free Gummies
Better Flavor and Better-for-Your-Stomach Sugar-free Gummies. Gummies are a popular delivery method, showing up in Vitamins, Nutraceuticals, CBD/THC, and even skincare regimes. TruSugr™ has met
Sea Moss Gaining Popularity in Functional Foods
Bites from the Bench™: Bitter blockers like TruClear™ help improve the taste of Sea Moss, which is gaining popularity in functional foods and nutraceuticals for
Glutathione’s Astringent Taste Masked Completely
Bites from the Bench™: L-Glutathione showed up on our bench, and our Food Scientists quickly masked the astringent taste. With .2% liquid TruClear™ stirred in,
Break Generational Anxiety Caused by Aspartame with Game-changing Sugar Substitute
Sweetness is universally enjoyed and can bring enjoyment to our taste experience, but at what cost? With the recent findings that aspartame is linked to
L-Theanine: An Ingredient with Buzz
L-Theanine (or just theanine for short) is an analogue of common amino acids L-glutamine and L-glutamate. This compound is primarily found in plants and fungi,