Nutraceuticals

Supplements have never tasted better. Our bitter blockers for nutraceuticals reduce the negative tastes of your products allowing your customers to revel in great taste and health.

These are exciting times in health and nutrition and your products are clearing a path to a healthier future. To help us bridge great health and great taste, we developed patent-pending, all-natural bitter blockers for nutraceuticals that are effective at reducing and/or eliminating negative taste attributes. We are proud of our taste technology showing up in products that are redefining healthy options for consumers across the globe.

From the lasting power of popular diets that stress nutrition to the powerful health benefits of supplements, people are demanding healthier options. Furthermore, the rising geriatric population and increased cost of healthcare is driving many consumers toward using nutraceuticals as a preventative avenue to health and wellness. Nutraceuticals help give this fast-paced world healthy options, and our taste technology helps make those options taste even better.

Nutraceuticals and dietary supplements also see much crossover with functional food and beverage solutions. The functional food and beverage market is increasing rapidly, with exciting new food innovations and forward-thinking edible options that help consumers gain access and control of their nutrition and health. Our bitter blockers for nutraceuticals help balance the taste of earth botanicals and bitter, astringent ingredients.

The challenge seems to be “how healthy can we make this product?” while balancing “how great can it taste?”.

We are proud of our products and customer success team serving solutions to a range of customers in the nutraceutical and functional food and beverage markets – and, as we are also the consumers, we are thrilled by the healthy benefits, delivered with great taste.

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TruBlock™, TruMask™ and TruClear™ are being successfully used with a wide range of ingredients and in various delivery forms including gummies, drinks, chewables, and tinctures.

If added sweetness is desired, customers look to TruSugr™ for a natural boost.

TastesNatural’s™ bitter blockers for nutraceuticals are listed as natural flavors or extracts.