BITTER BLOCKER TECHNOLOGY
Nutraceuticals
Nutrition that tastes Good

Supplements have never tasted better. Our bitter blockers for nutraceuticals reduce the negative tastes of your products allowing your customers to revel in great taste and health.
These are exciting times in health and nutrition and your products are clearing a path to a healthier future. To help us bridge great health and great taste, we developed patent-pending, all-natural bitter blockers for nutraceuticals that are effective at reducing and/or eliminating negative taste attributes. We are proud of our taste technology showing up in products that are redefining healthy options for consumers across the globe.
From the lasting power of popular diets that stress nutrition to the powerful health benefits of supplements, people are demanding healthier options. Furthermore, the rising geriatric population and increased cost of healthcare is driving many consumers toward using nutraceuticals as a preventative avenue to health and wellness. Nutraceuticals help give this fast-paced world healthy options, and our taste technology helps make those options taste even better.
Nutraceuticals and dietary supplements also see much crossover with functional food and beverage solutions. The functional food and beverage market is increasing rapidly, with exciting new food innovations and forward-thinking edible options that help consumers gain access and control of their nutrition and health. Our bitter blockers for nutraceuticals help balance the taste of earth botanicals and bitter, astringent ingredients.
The challenge seems to be “how healthy can we make this product?” while balancing “how great can it taste?”.
We are proud of our products and customer success team serving solutions to a range of customers in the nutraceutical and functional food and beverage markets – and, as we are also the consumers, we are thrilled by the healthy benefits, delivered with great taste.
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TruBlock™, TruMask™ and TruClear™ are being successfully used with a wide range of ingredients and in various delivery forms including gummies, drinks, chewables, and tinctures.
If added sweetness is desired, customers look to TruSugr™ for a natural boost.
TastesNatural’s™ bitter blockers for nutraceuticals are listed as natural flavors or extracts.
Qualifications
Our products meet all required food safety, quality & regulatory parameters.
We believe great tasting and truly healthy products are possible without compromise. Our bitter blockers for nutraceuticals are:

non-gmo

Whole Foods and Kroger 101 compliant

Organic compliant

heat and freeze stable

allergen free

gluten free

kosher

plant-based

SQF Level 3 Certified

sustainable
Bitter Blocker for Nutraceuticals
Explore how our bitter blockers are being used to improve the taste of our customers’ nutraceutical products on the market today.

Creatine Monohydrates Off-Flavor Erased with TruClear™
Bites from the Bench™: Creatine is a popular supplement used by athletes to build muscle and promote recovery, and the taste is off-putting. TruClear™ improves

Maca Made Mouthwatering
Bites from the Bench™: Maca is a potent ingredient in functional foods and beverages, and TruMask™ can mask the more unpleasant taste notes. What is

Improving Quercetin’s Taste Profile
Bites from the Bench™: Quercetin is a flavonoid that has many health benefits but its taste is considered “bitter and unappetizing.” TruClear™ counteracts the negative

Make the Unpleasant Taste of Valerian Root Vanish
Bites from the Bench™: Functional foods rely on Valerian Root’s calming effects, and the taste profiles of these innovative products are greatly improved with TruClear™.

Hot Trend: DHM in Functional Foods – Significant Improvement of the Taste of DHM
Bites from the Bench™: DHM is making a splash in the nutraceutical and functional food industries. TruClear™ is currently being used to erase the bitter

Spotlight on Kava: Calming Effects, Bitter Taste
Bites from the Bench: Kava is a traditional drink in Pacific Island cultures and is growing more popular in functional beverages and food products globally

Masking Matcha and Unveiling its Sweet Taste Profile
Bites from the Bench™: TastesNatural’s clean-label, all-natural bitter blocker, TruMask™, improves the taste of matcha in more than one way. Matcha is a type

Wheatgrass’s Bitter Taste and Aftertaste Eliminated
Bites from the Bench: TastesNatural’s bitter blockers eliminated the grassy taste and bitter aftertaste of wheatgrass in both powdered and liquid form. Effects were immediate,

Bitter Blockers Allow Functional Mushrooms to Shine
Bites from the Bench™: Functional mushrooms are in a great deal of food and beverage products as well as nutraceuticals. Now we are seeing psilocybin

Sugar Substitute for Great Tasting, Sugar-free Gummies
Better Flavor and Better-for-Your-Stomach Sugar-free Gummies. Gummies are a popular delivery method, showing up in Vitamins, Nutraceuticals, CBD/THC, and even skincare regimes. TruSugr™ has met