We Make Healthy Taste Good

Bitter Blocker With Revolutionary Taste Technology

Find out how our products work to block bitter and make your products the best they can be!

Welcome to Tastes Natural by Co-Founder and CEO Henry Schaffer

Tastes Natural BLOCKS the negative tastes in many of the healthy ingredients that you want to use. It’s a revolution in bitter blocking technology, and a revolution in customer service. This is about you and your customers, and we’re here to help.

We make your products Great Tasting and:

  • Low sodium
  • Low sugar
  • High in plant proteins
  • High in nutraceuticals
  • Natural
  • Honest
  • Tasty
  • Pure
  • Inspired

Our proprietary extraction process produces clean label, all natural ingredients that make your products great tasting no matter what you produce.

There’s a reason people crave products with unhealthy ingredients like sugars, sweeteners and MSG: the chemistries actually seduce taste buds into wanting more. On the other hand, healthier, all-natural products have cleaner taste profiles, but they’re often inelegant, lacking in flavor.

Now there’s a way to pair purity with deliciousness!

Tastes Natural does away with additives no one can pronounce and blocks bitter fast. We use brainpower (and our advanced degrees in chemistry) to surface the flavors people want without the damaging health effects of unnatural ingredients. Our process works with nature, is natural, and serves your customers natural solutions.

Proven Success in Most Applications Including Zero Net Carb Baked Goods, Low Sodium Snacks and Foods, Vegetable Proteins, Sugar Free Food and Beverages and Functional Foods and Beverages

We Block Bitter, Negative Tastes From BCAA, BHB, Caffeine, Tea, Coffee, Minerals, Omeprazole, Herbs, Monk Fruit, Stevia, MCT, Amino Acids, Cannabinoids, Proteins, Botanicals, Nutraceuticals, Energy Drinks, Kratom Powder, Pharmaceuticals and more.

Our Products

We Understand What Matters to You.

Tastes Natural knows the flavor business inside and out. That’s because our natural food and beverage scientists and commercializers have been in the industry for more than 20 years. We’ve honed our valued relationships. As a result, we know and work closely with the best raw ingredient suppliers and manufacturing partners.

Our Products Meet Your Standards.

  • Non-GMO
  • Whole Foods compliant
  • Organic compliant
  • Heat and freeze stable
  • Customizable to your application
  • Allergen Free
  • Gluten Free
  • Kosher

Our certified facilities can handle all of the set-up, food safety standards and regulatory approvals needed, so you can get your product to market quickly and efficiently.


Our Most Powerful All Natural Bitter Blocker

TruBlock™ combines both our reactive and taste modulating technologies and is our most powerful taste modulator.  Using our patent pending process to produce innovative, all-natural ingredients, TruBlock™  enables your products to achieve the best taste possible while still supporting your clean label needs.  Our proprietary reactive process allows our ingredients to bind with the negative tasting compounds making them undetectable to the tongue. Those ingredients then drop off in the digestive system keeping all the positive nutritional elements without the negative taste.

TruBlock™ is being successfully used across a variety of markets and with a large range of ingredients – which is growing daily. In particular, we are known for our success blocking bitter taste in caffeine, sports drinks, MCT, pharmaceuticals, nutraceuticals, alternative sweeteners, Stevia, spirits, dressings, and dips in most delivery forms including gummies, drinks, chewables, tinctures.

TruBlock™ is listed as a natural flavor.

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Bitter Blocker Flavor Enhancer


All Natural Bitter Blocker

TruClear™ blocks bitterness with our all natural technology. Through artful chemistry, our ingredients bind with the compound, then drop off.  The result? Taste buds detect no bitterness at all. Traditional bitter blockers attempt to trick the taste bud response by masking one flavor with another.

TruClear™ is available in different strengths to block even the strongest negative taste.

Simple, Natural, Essential Ingredients Build A Cleaner Taste Profile

Not only does TruClear™ erase the bitterness of active ingredients, it’s the healthier choice at one of the lowest use rates on the market today.

TruClear™ is being successfully used with caffeine, sports drinks, MCT, pharmaceuticals, nutraceuticals, alternative sweeteners, Stevia, spirits, dressings, and dips in most delivery forms including gummies, drinks, chewables, tinctures.

TruClear™ is listed as a Natural Flavor.

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Natural Food Sweetener Flavor Enhancer


Previously TruSweet: The Sweet Way to Block Bitter Flavors

TruMask™ is the next generation of taste enhancement technology. TruMask™ enhances the bitter blocking capabilities of TruClear™, providing a near instantaneous sweetness on the tongue that naturally rounds out the flavor profile. At times, we combine TruMask™ with our natural zero calorie replacement sweetener, TruSweet™, for a complete taste experience, with subtle hints of sweetness to customers’ delight. TruMask™ is one of the most delicious, natural solutions on the market today to block bitter while building in that touch of sweet.

TruMask™ is being successfully used to block bitter taste attributes in caffeine, sports drinks, MCT, pharmaceuticals, nutraceuticals, alternative sweeteners, Stevia, spirits, dressings, and dips in most delivery forms including gummies, drinks, chewables, tinctures.

TruMask™ is listed as a Natural Flavor.

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Sugar Replacement


Sugar replacement utilizing modern sweetener systems

Consumer demand to reduce sugar consumption has never been stronger and will only grow.

TruSugr™ utilizes TruClear™ and TruMask™ with Stevia to produce an all natural, zero calorie sweetener that provides the sweetness profile of sugar. Historically Stevia’s latent sweetness and its negative aftertaste has reduced its market appeal. TruClear™ and TruMask™ overcome those negative taste attributes. Our customers often need an easy-to-use, effective, natural sweetener to replace sugar. We heard those needs and developed just the thing. We also took this one step further, to consider our patent-pending bitter blocking taste technology, and made sure TruSugr™ works seamlessly with our “Tru” product line. With this research and development already complete, we are able to offer viable solutions for your company and your customers’ needs.

TruSugr™ is a concentrated replacement that can provide a 100% replacement for sugar’s sweetness depending on the application without sacrificing taste.

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Sodium reduction flavor additive sea salt healthy salt


Lower your product's sodium with Sea Salt!

The clean label alternative for lower sodium.  Start with a sea salt that’s naturally low in sodium,  block the negative flavors with our all natural bitter blockers, and achieve a 50% sodium reduction!  

With TruSea™, low sodium and clean label are possible together.

Works just like regular Sea Salt

TruSea™ is being successfully used in all applications including snacks, meat products, baking products, and general packaged food products.

TruSea™ is listed as Sea Salt and Natural Flavor.

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Salt Alternative

Meet Tastes Natural

Companies everywhere have worked with Tastes Natural to promote sales growth through the development of innovative and clean food and beverage products. Beyond our bitter blocking technology, we offer concierge-level support and custom solutions for your customers’ needs.

Our team’s culinary heritage and vast experience in food and beverage science has influenced brands in several categories from confections and dry goods, to vitamin waters and spirits.

Our mission is to replace synthetic ingredients with natural ones to design foods, beverages, medicines, supplements and other products that are truly good for people and delicious. 

We Make Healthy Tastes Good

Fake doesn’t fool us. We can taste an additive a mile away. In fact, there’s nothing artificial about us, from our people to our ingredients.

We’re Tastes Natural, and we’re all about keeping it real — and really good. We have a huge appetite for health and for helping food and beverage makers create great-tasting products without junking up their labels.

Preservatives, sugars and other unnatural additives have no place in our bodies, our kitchens or our labs. So we use nature and chemistry to create pure, all-natural ingredients that keep flavors honest and honestly delicious. We block bitter, not solutions.

That’s it.
No fluff, no filler, all flavor.