results for
your customers

All-natural, patented and patent-pending bitter blocker and sugar replacement clean-label ingredients.

Custom, forward-thinking product development.

Better taste, naturally

Taste Technology from Nature™

Your needs and your customers’ needs are the priority. That is why we developed our patented and patent-pending, all-natural, reactive taste technology bitter blockers. Our proprietary extraction process produces clean-label solutions for your innovative projects. Our bitter blocker products mask negative tastes, naturally.

We provide solutions that enhance the taste of your products paired with concierge-level support.

No flavor.  No filler.  All flavor.

Bitter blocker technology

TastesNatural™ bitter blockers and sugar replacement have a track record of proven success in broad applications across a variety of industries.

Better products for your customers start with better ingredients. There’s a reason industry leaders keep turning to us.


The following is a list of some ingredients that can have bitter, earthy, metallic, astringent, potent flavors and that benefit from our bitter blocker technology. Our taste masking agents are all-natural, sustainable, non-GMO, and clear negative tastes. 

We understand the nuance of formulations that may use multiple ingredients, which can be hard to balance, and we are here to help.

Check out our Proven Success page to stay up-to-date with current research on these ingredients and more.

Delivery Methods

At times, the format of the final product will be integral in finding a bitter blocker that strengthens your flavor profile. Our bitter blocker powders and sugar replacement are versatile for your needs. Our in-house R+D offers advice and support to streamline your success. 

Take a look at some of the final formats of products that enjoy calling TastesNatural™ one of their ingredients.


We understand what matters to you.

TastesNatural™ knows how important great taste is to your products and we prioritize the key qualifications your products need. 

Our natural food and beverage scientists and commercializers have been in the industry for more than 30 years. We’ve honed our valued relationships. As a result, we know and work closely with the best raw ingredient suppliers and manufacturing partners.

Block bitter, mask astringent, reduce/eliminate sugar, and strengthen your flavors – all with a clean label.

All TastesNatural bitter blocker products - TruBlock, TruClear, TruSugr, and TruMask - are non-gmo


Whole Foods and Kroger 101 compliant

Organic compliant

heat and freeze stable

allergen free

gluten free





SQF Level 3 Certified


Our certified facilities can handle all of the set-up, food safety standards and regulatory approvals needed, so you can get your products to market quickly and efficiently.

Your products, clean.
Your customers, happy.


Our Products

Our Tru product line reflects our mission: TruBlock™ TruClear™, TruMask™ and TruSugr™ are truly revolutionary, allowing people to eat healthy without compromising taste.

We get it, we want health without compromising taste as much as you do and as much as your customers do. That is why we developed our patent-pending, all-natural, reactive technology. Our proprietary extraction process produces clean label, all-natural solutions for your innovative projects. We offer three sought-after bitter blocker compounds and a sugar replacement that is asked for by name.

Our new boutique product package experience, TruAccelerate™, is launching in Fall 2023.

Better taste, delivered.

Our customers are global and range from market leaders to startups. We are energized by their innovative products and value their feedback. We position ourselves as collaborators, with customers’ end goals and their consumers in mind. 

We appreciate each customer, each product, and each company’s story, and we value being part of their journey. Product development takes time, expertise, and creativity, and we are here to help bring products, support, and solutions to your bench. 

The product qualifications and ability to manage the negative taste attributes made the choice to use TastesNatural™ a no-brainer for us.

We trust we can develop new product innovations because of their technology and their highly custom solutions.

“We trust the TastesNatural™ team to help us achieve our taste and innnovation goals.

The customer support repeatedly went above and beyond.