We Make Healthy Taste Good

Bring out your true
flavors, naturally.

Making ingredients that are good for us, and taste good too, is a science and an art. Our recipe at Tastes Natural uses equal parts innovation, and good old-fashioned nature to build cleaner and highly palatable taste profiles for brands everywhere.

  • Natural
  • Honest
  • Tasty
  • Pure
  • Inspired

All the flavor,
none of the trade-offs.

There’s a reason people crave products with unhealthy ingredients like sugars, sweeteners and MSG: the chemistries actually seduce taste buds into wanting more. On the other hand, healthier, all-natural products have cleaner taste profiles, but they’re often inelegant, lacking in flavor.

Now there’s a way to pair purity with deliciousness!

Tastes Natural does away with preservatives and other additives no one can pronounce. We use brainpower (and our advanced degrees in chemistry) to surface the flavors people want without the damaging health effects of unnatural ingredients.

Proven Success in Most Applications

BCAA, BHB, Caffeine, Tea, Coffee, Minerals, Omeprazole, Herbs, Monk Fruit, Stevia, MCT, Amino Acids, Proteins, Botanicals, Nutraceuticals, Energy Drinks, Kratom Powder, Pharmaceuticals, CBD and more.

Our Products

We Understand What Matters to You.

Tastes Natural knows the flavor business inside and out. That’s because our natural food and beverage scientists and commercializers have been in the industry for more than 20 years. We’ve honed our valued relationships. As a result, we know and work closely with the best raw ingredient suppliers and manufacturing partners.

Our Products Meet Your Standards.

  • Non-GMO
  • Whole Foods compliant
  • Organic compliant
  • Heat and freeze stable
  • Customizable to your application
  • Allergen Free
  • Gluten Free
  • Kosher

Our SQF level 2 facilities can handle all of the set-up, food safety standards and regulatory approvals needed, so you can get your product to market quickly and efficiently.


Our Most Powerful Bitter Blocking System

TruBlock™ combines both our reactive and taste modulating technologies and is our most powerful taste modulator.  Using our patent pending process to produce innovative, all-natural ingredients, TruBlock™  enables your products to achieve the best taste possible while still supporting your clean label needs.  Our proprietary reactive process allows our ingredients to bind with the negative tasting compounds making them undetectable to the tongue. Those ingredients then drop off in the digestive system keeping all the positive nutritional elements without the negative taste.

TruBlock™ is listed as a natural flavor.

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Bitter Blocker Flavor Enhancer


All Natural Bitter Blocker

TruClear™ blocks bitterness with our all natural technology. Through artful chemistry, our ingredients bind with the compound, then drop off.  The result? Taste buds detect no bitterness at all. Traditional bitter blockers attempt to trick the taste bud response by masking one flavor with another.

TruClear™ is available in different strengths to block even the strongest negative taste.

Simple, Natural, Essential Ingredients Build A Cleaner Taste Profile

Not only does TruClear™ erase the bitterness of active ingredients, it’s the healthier choice at one of the lowest use rates on the market today.

TruClear™ is being successfully used with cannabis, CBD, hemp, caffeine, sports drinks, MCT, pharmaceuticals, nutraceuticals, alternative sweeteners, Stevia, spirits, dressings, and dips in most delivery forms including gummies, drinks, chewables, tinctures.

TruClear™ is listed as a Natural Flavor.

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Natural Food Sweetener Flavor Enhancer


Negative Taste Blocking

TruSweet™ is the next generation of taste enhancement technology. TruSweet™ enhances the bitter blocking capabilities of TruClear™, providing a near instantaneous sweetness on the tongue that naturally rounds out the flavor profile. In combination with natural zero calorie replacement sweeteners, TruSweet™ technology provides a sugar like taste profile for a complete taste experience, the most delicious, natural solution on the market today.

TruSweet™ is being successfully used with cannabis, CBD, hemp, caffeine, sports drinks, MCT, pharmaceuticals, nutraceuticals, alternative sweeteners, Stevia, spirits, dressings, and dips in most delivery forms including gummies, drinks, chewables, tinctures.

TruSweet™ is listed as a Natural Flavor.

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Sugar Replacement


Sugar replacement utilizing modern sweetener systems

Consumer demand to reduce sugar consumption has never been stronger and will only grow.

TruSugr™ utilizes TruClear™ and TruSweet™ with Stevia to produce an all natural, zero calorie sweetener that provides the sweetness profile of sugar. Historically Stevia’s latent sweetness and its negative aftertaste has reduced its market appeal. TruClear™ and TruSweet™ overcome those negative taste attributes.

TruSugr™ is a concentrated replacement that can provide a 100% replacement for sugar’s sweetness depending on the application without sacrificing taste.

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Salt Alternative

Meet Tastes Natural

Companies everywhere have worked with Tastes Natural to promote sales growth through the development of innovative and clean food and beverage products. Our team’s culinary heritage and vast experience in food and beverage science has influenced brands in several categories from confections and dry goods, to vitamin waters and spirits.

Our mission is to replace synthetic ingredients with natural ones to design foods, beverages, medicines, supplements and other products that are truly good for people and delicious.

Why We Do What We Do

Fake doesn’t fool us. We can taste an additive a mile away. In fact, there’s nothing artificial about us, from our people to our ingredients.

We’re Tastes Natural, and we’re all about keeping it real — and really good. We have a huge appetite for health and for helping food and beverage makers create great-tasting products without junking up their labels.

Preservatives, sugars and other unnatural additives have no place in our bodies, our kitchens or our labs. So we use nature and chemistry to create pure, all-natural ingredients that keep flavors honest and honestly delicious.

That’s it.
No fluff, no filler, all flavor.